It was additionally used in the 2008 Penn State IFC/Panhellenic Dance Marathon video entitled "Don't Waste One Minute" in the trailer for the 2008 MTV film Stop-Loss in a promo for season two of Gossip Girl as the soundtrack to the "best bits" of the British reality series Celebrity Big Brother 5 and as the theme for Barack Obama's 2008 presidential campaign, being played at many rallies.
Sales of the song on iTunes rose as the song was later featured in a third season episode of The 4400, an episode of Grey's Anatomy's third season, the pilot episode of The Black Donnellys, season 4 episode 21 of Brothers and Sisters, and the second season finale of Being Erica. The song gained more popularity after being featured during the emotional season twelve finale of ER. The song was used as the theme music to BBC One's Football Focus. Q chose it as their Video of the Week on 6 February 2007. It marked the first time Lelouch granted permission to anyone to use footage from the movie. The song's music video is actual footage from the classic cult film C'était un rendez-vous by director Claude Lelouch.
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